Queer Northshore
Nonprofit | Brochure Design
Page Layout • Digital Imaging • Typography
Target Audience: Members of the local community, potential donors, and individuals seeking to learn more about LGBTQ+ resources and support networks
Goal: To create an informative and visually engaging brochure that effectively communicates the nonprofit’s mission while encouraging awareness, involvement, and financial support.
This trifold brochure was designed for Queer Northshore, a nonprofit organization focused on supporting and uplifting LGBTQ+ individuals and communities. The piece aims to both educate viewers about the organization’s mission and encourage donations through clear, engaging storytelling. The layout organizes key information such as “About Us,” events, and a donation form into an accessible and visually dynamic format, while vibrant colors, layered imagery, and expressive typography reflect the energy and diversity of the community. As seen in the brochure mockup , the design balances informative content with playful, celebratory visuals to create an inviting and inclusive tone. The brochure was developed using Adobe Photoshop for image composition and Adobe InDesign for layout and typography. Together, these elements work to inform, engage, and inspire action.
Challenge: One of the main challenges was organizing a large amount of information into a clear and digestible trifold format without overwhelming the viewer. It was important to balance vibrant, expressive visuals with readability and structure to maintain clarity. Additionally, the design needed to feel authentic and inclusive while still functioning as an effective informational and fundraising tool.
Merchandise | Companion Piece
Significance: The companion merchandise, including a tote bag and mug, extends the visual identity beyond the brochure into everyday, functional items. These pieces reinforce brand recognition while allowing supporters to visibly engage with and promote the organization. By translating the design into merchandise, the project expands its impact, turning awareness into a more personal and shareable experience.
